YouTube for Marketing You Business

youtube video on iphone

Whether you’re a David or Goliath in business part of growing your business is going to be some kind of marketing. It can take many forms from print, TV, radio to search engine marketing or keeping active on social media. The point is you’re establishing a brand and increasing your visibility to your target audience.

Fledgling entrepreneurs may want to keep costs in check and don what they can themselves. If the option is free and powerful to boot, why not use it? Of course we’re speaking of video marketing and in particular harnessing some of the power of YouTube.

The reasons to create a YouTube account and channel are varied and each is good, but this Google-owned property can be a powerful arrow in your marketing quiver. For good or bad, people would rather watch a video than read an article. If you can got your point across visually, it’s worth so much more than the equivalent amount of information in a plain text article.

Creating a YouTube account and channel provides a source of authority for your website. As we said, this is a Google-owned property. Think about that. What weight do you think Google will give to those who are using its own services? With the opportunity to associate your website with your YouTube channel you’ve already given yourself (your website) a link from a site with just about the highest authority Google can bestow. Having a group of such links from high-authority sites can and will contribute to where your website shows up in Google’s search results. If for no other reason, you need to create an account on YouTube.

After that, take the time to verify your account (usually by sending a code to your phone number). Once verified you can take advantage of the extras YouTube allows verified accounts, like associating your website with your account.

Once done, start uploading your videos. You do have some, right?

They need not be works of art or high-production-value commercials like some of the big players post but even an iPhone video will work, just keep in mind the following.

On a technical level, sound quality is most important. Viewers will put up with lower quality video, but bad sound will send them running for the hills.

The content should be compelling. Don’t talk about how great you are and what you offer. It’s important to give the potential viewer a reason to watch. Hook them in the first few seconds with a problem or need the viewer had. Use the remainder of your video to tell the audience how you’ll solve that problem or address their need.

When uploading, choose a title and description that supports this. Your title should be succinct and include the “keywords” you think people are searching for. You’ll tell people how to save money or do something easier. Example title might be “Aching Back | Pain Relief in 5 Easy Steps” or “Increased Gas Mileage | Our Device Boosts it by 20%/“

Fro the most part, keep the videos short. Don’t be long-winded. Address the problem early then show how you solve it. And make good use of the description area YouTube provides. It’s a good place to link to your website, add additional information about your product or service and link to other social media sites you have as well as to other videos in your channel, thus creating your own network.

Embedding your videos increases their worth, too. Whether it’s on your own website or by sharing on other social media, bookmarking sites, adding to blog posts or elsewhere (there are many tips online on how to accomplish this), you’ll boost the power of your videos and increase the likelihood of someone viewing them.

If you have an active and informative YouTube channel, you will see an increase in visits and views as well as subscribers. By building each of these up, you’re building the authority of your channel and the end goal is to see some (or all) of your videos in the search engine results.

While not a guarantee, continually providing content to YouTube (i.e., Google) your chances of ranking one or more of these videos. Like anything that’s free, the only thing it will cost is time, but for those looking for a good bang for a tiny buck (actually nothing), YouTube is the way to go. If you can commit the time to creating a batch of even the simplest video series you’ll be well on your way to a solidified brand, greater authority, potential search

Protect Your Assets By Incorporating

signing articles of incorporationOkay, so you’ve got a business. What next? What kind of entity should it be? There are pros and cons for LLC vs. corporation which we’ll discuss here, but the bottom line is you want to separate yourself from your business. Tax purposes play a role but you don’t want someone suing you personally if it comes to legal action. Protect your personal assets by the type of business entity you choose.

Incorporation:

When you incorporate your business becomes its own entity–a legal one, and it’s separate from its owners, unlike a sole proprietorship. A limited liability company or LLC falls under this category and so does a corporation. You may have heard of C-corps and S-corps. They’re two such types.

Each keeps you safe from personal liability (hence the name “limited liability” in the LLC). There’s also an element of professionalism in having that LLC or Inc. after the business name.

LLC vs. corporation:

Of course there are differences between the different entities, but which is best for you?

LLCs

LLCs keep you, the owner, protected should you be sued. Your personal assets are separate from those of the company so you can’t be held personally liable. There’s also more flexibility in how you can operate an LLC. Unlike a corporation you don’t have the rigid management structure. It’s also a pass-through entity, meaning you don’t pay taxes at the business level, but rather on your personal return.

Corporations

Looking at S and C type corporations, the S-corp is most similar to an LLC being a pass-through entity. C corps, however, are different and are not pass-through. Owners who earn dividends or get distributions of some kind may be taxed on those in addition to the tax paid by the corporation itself at the first level. It’s sometimes referred to as double taxation.

LLC vs. corporation: some comparisons

C-Corps and LLCs can have unlimited numbers of owners while S-corps may have a maximum of 100.

S-Corps allow owners to deduct business losses on their personal returns.

C-corps, unlike S-corps allow owners to hold different stocks making it possible to receive different dividend levels and that can hold onto earnings from one annual period to the next.

S-corps can help with savings on some taxes such as Medicare or self-employment. They also provide the ability to use business losses to offset income that didn’t come from the business.

There’s a plethora of information on the web, but really your accountant will be able to explain the benefits and downsides of each entity. The bottom line is that you incorporate in some way so as to protect your personal assets should you find yourself facing any sort of legal action. And of course there are online incorporation websites like LegalZoom that can make incorporation easier than in the past.

You will want to engage the services of a good accountant so make that one of your first tasks in addition to choosing the type of business entity that’s right for you.

How to Start a Small Business

While starting a small business sounds like a piece of cake, in reality it is quite daunting. Those I knew who succeeded did so by the right mixture of talent, conviction to succeed and luck. But the most crucial ingredient is identifying your business opportunity. Choosing what kind of business to start can be an immobilizing task when confronted with the multitude of opportunities. It’s important to determine where your passions lie and to understand your personality type.

Are you an improver? Do you want to focus on using your company as a means to improve the world? If you have an unwavering ability to run a business with high integrity and ethics then you are likely suited to create a morally correct business rewarded by working on noble cause. But you must be aware of your tendency to be a perfectionist and over-critical of employees and customers.

Are you an advisor? This business personality type will provide an extremely high level of assistance and advice to customers. Advisors though can become totally focused on the needs of their business and customers that they may ignore their own needs and ultimately burn out.

Are you a Superstar? Here the business is centered around your charisma and high energy. This personality often will cause you to build your business around your own personal brand. You must be careful not to be too competitive and end up being a workaholic.

Are you an Artist? This business personality is the reserved but highly creative type. Often found in businesses demanding creativity such as web design and ad agencies. As an artist type you’ll tend to build your business around the unique talents and creativities you have. But you must let go of the negative self-image since you may have the tendency to be overly sensitive to your customer’s responses even if the feedback is constructive.

If you have identified what you are going to start-up, here is what you should consider to help you further.

Plan

To make your business idea a reality, make a plan. It should outline your goals, your motivation and your strategy for marketing and funding.

Finances

You won’t require a lot of money to start. Here are a number of ways you can find initial investment:

  • Financing
  • Loans
  • Grants
  • Angel investors
  • Bootstrapping, using as little capital as necessary to start.

Business Structure

You may start an initial business structure (sole proprietorship, partnership, LLC, corporation). Then re-evaluate and change your structure as your business grows and needs change.

Pick & Register Your Business Name

Pick a name that make you smile when you say it, think through all of the potential implications before you decide on it. Then check if it’s trademarked or currently in use. Then register it.

Licenses and Permits

Your licenses and permits should apply depending on the type of business you are starting and your location.

Business Location

Your business location should work for the type of business you will be doing. Consider your overall set-up before you zero out on the location.

Accounting System

One of the most important systems is an accounting system. Your business will run most effectively when there are systems in place.

Promote

Start with the basics by writing a unique selling proposition (USP) and create a marketing plan. The best way to decide on how to promote your business most effectively is to explore as many marketing ideas as possible.

Once you have completed these small business start-up activities, you will have all of the most important bases covered, and be ready for  success.