How Google (and SEO) Changed the World and Your Business

It’s hard to believe that there was a time when Google didn’t exist. In today’s hyper-connected world, people literally carry the whole of humanity’s knowledge in their back pocket. Using the internet browser on any smart phone or computer, users can navigate to Google and find sports scores, how-to videos, biographies for their favorite actors, social media sites and more.

google logo and search box

Google constantly scans web pages and indexes them according to what they say. When users search Google for certain terms, it brings up web pages with words that match what the user is searching for. Without search engines like Google, users wouldn’t be able to find the information they want in the sea of content on the internet.

Physical Changes

Offering 24-hour access to anything you could ever want to know has caused some hefty changes in humanity. For starters, research has shown that humans have become worse at remembering things. Less of the human brain is devoted to memory than ever before because Google acts as a sort of mental crutch. Why expend resources remembering something when you can just look it up later?

Technology Changes

It has also changed the mobile phone industry. There was a time when cell phones were just used for calling people. People loved their phones, but they still relied on their computers for information. The demand for constant access to information led phone makers to create smartphones. Suddenly, everyone had the power of Google in the palm of their hands. As the way people access the internet has changed, online marketing strategies have changed as well. Businesses are reaching customers via their mobile browsers, tracking where they are with location devices and encouraging interaction through check-ins, mobile coupons and more.

Communication Changes

Email has become the number one way that people communicate with one another. Why buy a stamp when you can send an email for free? Why call someone when you can send a quick email and not worry about whether or not they answer the phone? Google’s email program, gmail, changed the way people use e-mail. They introduced the bottomless inbox, making it easy to store files online, message friends and family or create a virtual time capsule for your baby.

World View Changes

Your view of the world is heavily impacted by the news you read and Google has the power to choose which news you see when you do a search. Ranking high in Google has become a big business and there are companies all over that are devoted to SEO. Having your news story ranked high means more people will see it and read it. That means you’ll have more chances to influence those people and change their opinions on matters, whether they’re big or small. This can be invaluable to politicians.

Privacy Changes

There was once a time when you were able to be anyone you wanted to be in public. Regardless of what you did at home, your employer and friends only knew the person you projected. Unfortunately, because of Google, that has all changed. Anyone can Google your name and find your social media profiles, your forum profiles and countless other bits of information about you on the internet. People have less privacy now than they ever have before, despite all of the advanced security settings available to tweak one’s online persona.

There are so many ways that Google (and SEO) has changed, and continues to change, the world. Use the power of Google to your advantage by hiring a company specializing in search engine optimization. There are many throughout the country (and the world) in this burgeoning and ever-changing industry, but a select few are at the top of their game. Burbank SEO Experts in California, Kotton Grammer in Chicago or St. Louis or Gary Graye in Manchester, England belong in this category. A good search engine marketing company is critical to propel your business to the top rankings, influence customers and increase conversions. It does take time, effort and money to get to the top of the coveted page one of Google, but with the demise of the phone book this is where you’ll be found and getting there is money well spent.